Rep Local. Rep Your Roots.
We design unique and fun clothing and accessories to celebrate your city, your neighborhood.
What is Resident Local?
For over 50 years, we’ve been connecting people and music via your favorite local radio stations across the country. But we wanted to do more. We present to you Resident Local. Resident Local is more than just your average radio station merch shop – we design unique and fun clothing and accessories to celebrate your city, your neighborhood. We believe that our products elevate our local communities and give us pride in being a... well, local. Resident Local has anything for just about anyone.
To learn more about our stations, visit www.bbgi.com.
In times like this, it's easy to forget kindness isn't cancelled. That's why we created this original, unique design. Don't miss your chance to snag one!